What is the average price of a professional website in 2026?

Between $1,650 and $6,600 for a business site, $3,850 to $16,500 for e-commerce, $8,800 to $33,000 for a custom Next.js site, and $22,000 to $110,000+ for a SaaS. Price mainly depends on design, page count and specific features.

WordPress or Next.js: what's the best choice?

WordPress is ideal for business sites, blogs and e-commerce up to 500 products, with low entry cost and simple maintenance. Next.js is superior for SaaS, marketplaces and high-traffic sites — maximum performance, perfect technical SEO, unlimited scalability. In 2026, 70% of our projects use Next.js for performance.

How long to build a professional website?

5-15 days for a landing page, 2-5 weeks for a business site, 4-10 weeks for e-commerce, and 6-16 weeks for a custom Next.js site. Upfront scoping represents 20-30% of total time and is key to avoiding scope creep.

What are the hidden costs to anticipate?

Domain name ($11-$55/yr), hosting ($5-$220/month), WordPress plugin licenses ($110-$880/yr), maintenance ($55-$330/month for a pro WP), evolutions (10-20% of initial cost per year). A serious agency details all these costs in the initial quote.

Why is technical SEO so important?

A site delivered without solid SEO (structure, metadata, schema.org, sitemap, hreflang, Core Web Vitals) costs 2-3x more to fix afterward. An agency that includes SEO from scoping saves thousands in the medium term and ensures good Google ranking.

Can I keep the source code and site ownership?

Yes, and it's non-negotiable. Always require: full source code delivered, 100% IP transfer, technical documentation, hosting and domain access in your name. Beware of providers who lock their code on their own servers.

Custom Website Pricing 2026: WordPress,…

Custom website pricing in 2026: the complete guide

Website pricing ranges from $440 to over $110,000 depending on technology, complexity and provider. To avoid surprises and choose the right offer for your budget, here are the 2026 price ranges observed on the global market.

2026 pricing ranges (by site type)

Site type	Range	Timeline
Landing page (1 page)	$440 – $2,750	5-15 days
Professional business site (5-10 pages)	$1,650 – $6,600	2-5 weeks
Standard e-commerce (WooCommerce, Shopify)	$3,850 – $16,500	4-10 weeks
Custom Next.js / Laravel site	$8,800 – $33,000	6-16 weeks
SaaS / complex web app	$22,000 – $110,000+	4-12 months

WordPress vs Next.js: what pricing impact?

WordPress (no-code / low-code)

Advantages: massive ecosystem (themes, plugins), low entry cost, easy maintenance for marketing teams
Price: $1,650-$8,800 for a pro site
Best for: business sites, blogs, e-commerce up to 500 products, content sites

Custom Next.js / React

Advantages: maximum performance (Core Web Vitals), perfect technical SEO, unlimited scalability, premium UX
Price: $6,600-$33,000 for a pro site, $22,000+ for a SaaS
Best for: SaaS, marketplaces, high-traffic sites, data-intensive products

In 2026, 70% of our projects are built on Next.js 16 (Turbopack, RSC, PPR) for performance. WordPress remains excellent for content sites and non-technical teams.

What drives website pricing

1. Design

Customized free template = $330-$880. Professional custom design = $2,200-$8,800. Design with strong identity, animations, micro-interactions = $5,500-$16,500.

2. Number of pages and content

10 static pages = included. 50+ pages with dynamic content = +$2,200-$5,500. AI content generation (writing + images) = +$880-$3,300.

3. Specific features

Member area / authentication: +$1,650-$4,400
Stripe payment / recurring subscriptions: +$1,650-$3,850
Multilingual (i18n): +$1,100-$3,300
Booking / calendar: +$2,200-$5,500
Custom dashboard / backoffice: +$3,300-$11,000
CRM / ERP integration: +$1,650-$5,500

4. Technical SEO

A site delivered without solid SEO costs 2-3x more to fix afterward. A serious agency includes: semantic structure, optimized metadata, schema.org, sitemap, hreflang, robots, Open Graph. Plan +$880-$2,750 if not included.

5. Hosting and performance

Shared hosting (WordPress) = $5-$22/month. Optimized VPS or Vercel (Next.js) = $22-$220/month. Premium CDN, optimized images, advanced caching = $0-$165/month depending on traffic.

Hidden costs to anticipate

Domain name: $11-$55/yr
SSL certificate: free (Let's Encrypt) or premium ($33-$220/yr)
Hosting: $5-$220/month
Plugins / licenses (WordPress): $110-$880/yr
Maintenance and updates: $55-$330/month for a pro WordPress
Evolutions and content: 10-20% of initial cost per year

How to choose your provider?

Demand a detailed quote with precise scope, timeline, deliverables
Request the source code and full intellectual property
Verify the portfolio and contact 2-3 reference clients
Beware of "all-inclusive" too-good-to-be-true: often WordPress + template + 3 plugins = $440, but near-zero support and customization
Prefer a provider who trains your team on hand-over

How to get a fair quote?

At BOVO Digital, we send a detailed quote within 24h after a scoping call. The quote includes architecture, wireframes, delivery milestones, chosen technologies, one-shot and recurring costs, guarantees.

Discover our full web offer: WordPress, Next.js, SaaS, landing pages.

Conclusion

In 2026, a professional website costs between $440 and $33,000 for 95% of projects, up to $110,000+ for complex SaaS. The real success factor isn't price but scoping clarity and provider quality.

Request your free quote or see our web projects.

Custom Website Pricing 2026: WordPress, Next.js, SaaS