Lead Capture and SMS Campaign Automation

A fully automated 5-day SMS campaign — 15 messages, hundreds of prospects, zero manual sends

Fifteen text messages. Five days. Hundreds of prospects. Zero manual sending. That is what this workflow delivered for a real-estate training challenge where every minute of the Sales team needed to go into closing calls, not into copy-pasting SMS content.

The context

The client was running a 5-day intensive nurturing challenge. The strategy required 3 SMS per day, timed at morning, midday and evening, delivered to each participant at the right moment of their own journey, regardless of when they signed up. Done manually, this would have taken one person full-time for a week. With automation, it took zero human hours after setup.

The Make.com architecture

Contact management with ActiveCampaign Leads are retrieved and exported from ActiveCampaign, the client's CRM. Make.com keeps synchronization real-time: a new sign-up in ActiveCampaign becomes an active participant in the SMS sequence within seconds. Tags and list membership control which prospects are eligible, so late registrations never break the sequence.

SMS delivery via Twilio Each SMS is sent through the Twilio API with precise timing (morning slot, midday slot, evening slot) across five consecutive days. Twilio guarantees delivery tracking, carrier-level reporting, and fallback routing when a carrier misbehaves.

Smart sequencing logic Make.com handles the sending calendar independently for each prospect: someone who signs up on day 2 of the challenge still receives the full 5-day sequence starting from their own day 1. Duplicate prevention, retry logic, and anti-spam cooldowns are built in at the scenario level.

Real-time monitoring Delivery statuses (delivered, failed, carrier bounce, opt-out) are pushed back into the CRM and into a monitoring sheet so the Sales team can see the health of the campaign at a glance.

Impact on the challenge

The client maintained a constant presence in every prospect's pocket for five days without consuming a single hour of the Sales team's time. The sequence ran autonomously while the team focused on the actual conversions: calls, demos, closing. Completion rates and show-up rates for the challenge's live events both increased materially, because the reminders were reliable, never missed, and never sent at the wrong time.

Why SMS for this use case?

• 98% open rate, versus 20–30% for email marketing in the same industry.
• Read within 3 minutes for the vast majority of mobile users.
• No algorithmic gatekeeper between your message and the prospect — unlike social platforms.
• Compliant by design: the workflow respects opt-out requests automatically and never sends to blacklisted numbers.

Technology stack

• Make.com for the full orchestration and scheduling layer.
• ActiveCampaign as the CRM source of truth.
• Twilio for SMS delivery, deliverability tracking, and compliance.

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